Vilnius is the city of winter holidays at an international level
Thanks to its unique decoration traditions and entertainment offerings, Vilnius has become an attractive winter holiday destination for people from all over Lithuania as well as tourists from different countries. The capital’s efforts have been recognised with the prestigious title of European Christmas Capital 2025.
According to Vilma Daubarienė, Head of Tourism at the business and tourism development agency Go Vilnius, this is a merit of the entire city community: businesses, hotels, restaurants, and cultural institutions all work hard every year to make Vilnius interesting to the world.
“Every year during the holiday season, Vilnius receives around 100,000 tourists. The original ideas that we have implemented together delight Vilnius residents as well as visitors from other Lithuanian cities and abroad. We invite everyone who wants to experience the spirit of Christmas in the capital to visit the magical Christmas locations in Vilnius by using the interactive map that we have created,” says V. Daubarienė.
Most of the capital’s Christmas locations are marked by red sleighs, the same ones that Santa Claus uses to visit those looking forward to the holidays. The sleighs will feature festive visuals with QR codes leading to a digital map of the city or an unexpected adventure in Vilnius.
Go Vilnius also invites people not to miss the opportunity to take a photo in the Vilnius Tourism Information Centre’s (Pilies Street 7) display window, which has been transformed into a festively decorated frame. To create a festive mood for tourists, they will be invited to send Christmas cards to friends and family members in their home countries and help decorate the Christmas tree. In addition, visitors to the Vilnius TIC will be able to take part in educational activities to learn more about Lithuanian holiday traditions.